This is a question I head surprisingly often, especially from new authors. I always tell people that both are valid ways, and advise them to pursue a traditional publishing contract first, if that’s what they want. However, they should not stop at that. Instead, they should keep their options open, should they fail to get a contract.

Secretly, I know that 99% of them will end up Indie. Not because their books are no good, but because of a simple truth: what publisher will prefer an unknown author who’s only just starting out to a midlister Indie with thousands of fans and an established platform?

So, my advice would be to try both and see what works for you. But don’t waste years waiting for an agent or a publisher to come back to you. It’s just not worth it anymore. Besides, you have better chances at being picked by an agent or…